Oreck Partners With Knotice For Email Marketing

Knotice, the leading provider of direct digital marketing software and services, today announces that the Oreck Corporation, a noted manufacturer and retailer of easy-to-use, lightweight, powerful and durable vacuums, air purifiers and other cleaning machines, has selected Knotice's Concentri® EmailPlus to increase the targeting and effectiveness of its email marketing programs.

Taking advantage of the software's unique ability to automatically capture behavioral data, Oreck is able to take its email marketing to the next level by targeting customers based on website activity, keyword searches and more.

"Our customers range from people looking for that perfect product for their home, to larger businesses looking for the right solution for their cleaning needs," said Linda Tilt, Manager of Interactive Marketing at Oreck. "Because behavioral data is automatically collected within Concentri EmailPlus, we're now able to efficiently reach the right customer at the right time with the right information, enhancing the Oreck experience. Knotice also helps us make better use of our existing customer data, allowing us to create targeted campaigns right out of the gate."

Oreck plans to implement a variety of email marketing programs including new product announcements, timely and targeted special offers, and triggered communications.

"Many marketers are faced with the challenge of trying to integrate data from different systems just to create targeted, timely campaigns," said Knotice CEO and co-founder Brian Deagan. "Concentri is the first email marketing solution to natively capture behavioral data, giving marketers the ability to quickly and easily create and deploy targeted campaigns without wasting time or money trying to integrate their data."

Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients throughout North America, Knotice provides efficient, effective delivery of highly targeted marketing communications through today's primary digital channels.

Knotice's on-demand software is called Concentri®. Solutions include Concentri Mobile for mobile marketing, Concentri EmailPlus for email marketing, Concentri SiteTarget for onsite targeting, along with landing page management, testing and optimization, and universal profile management for data centralization. Concentri enables marketers to easily engage today's digital consumers and grow revenue while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50 percent.

Headquartered in Nashville, Tenn., Oreck Corporation is a leading manufacturer in the homecare industry, offering a variety of vacuums, air purifiers, steam mops, and other cleaning products. Oreck sells its products in hundreds of Oreck Clean Home Centers, as well as through phone and online direct sales. The company distributes products in the U.S., Canada and parts of Europe.