Helen of Troy Ltd. has closed on its acquisition of the water-purifier business PUR from Procter & Gamble Co., the company said Tuesday.
"We expect to quickly integrate the PUR brands into our health care/home environment segment, where it is a natural fit. The category shares the segment's current customer base, target audience, and product focus areas," Helen of Troy Chairman, CEO and President Gerald Rubin said in a statement.
Helen of Troy's health care/home environment unit includes health care products such as thermometers, humidifiers and heating pads, and small domestic appliances such as air purifiers, portable heaters, fans, and bug zappers.
The deal, announced last month, includes all of PUR Water Purification Products Inc.'s outstanding stock and all assets related to making and selling products under the PUR trademark. It also involves PUR's current and future product line, manufacturing equipment and more than 200 patents.
The transaction does not include Procter & Gamble's Children's Safe Drinking Water corporate philanthropy program. The powder product and patents used in that program will remain with P&G and it will be transitioned to the Cincinnati company's corporate name.
Procter & Gamble purchased PUR in 1999. The company said last month that it decided to sell the business because it determined that water purification was not core to its long-term portfolio.
PUR products include faucet mount systems and filters, pitcher systems and filters and refrigerator filters. They are sold throughout the U.S.
Terms of the transaction were not disclosed. The deal is expected to immediately add to Helen of Troy's earnings.
Helen of Troy said in December that it was buying the PUR business because demand for such products is growing in the U.S.
Helen of Troy, based in El Pas, Texas, makes Vidal Sassoon hair products and other personal care and housewares items. The company anticipates that the PUR brand will achieve sales of about $110 million on an annual basis.
2012年1月3日星期二
2011年12月21日星期三
Godrej's George Menezes
If you see our growth trajectory over the last three years, we have been growing at CAGR (compounded annual growth rate) of around 28-29% as a division, and the industry has been growing around 12-15%.
We grew nearly twice the industry growth rate largely because of certain strategic initiatives. For example, in our portfolio strategy, we shifted gears to expand business in other allied categories in home appliances.
Till a few years back, we were known only as a refrigerator company. We embarked upon this (new strategy) aggressively in the last 8-10 years. We started with washing machines, added air-conditioners, and microwave owens. New products boosted our topline.
The second thing we did was to adopt a product platform, or rather a philosophy in product development, that positioned us uniquely. For instance, most players in appliances tend to emphasise on style and design, and are not differentiated. Each refrigerator across brands looks the same, and if you had to camouflage the brand name, you won’t be able to distinguish. In functionality too, everybody is pretty much the same.
So to differentiate was a huge challenge. First you need to go to consumers and find out what is it that they desire in appliances. Indian consumers are very different and we tried to address these innate Indian needs.
The multinationals are becoming Indian! Where a lot of them get constrained is, they are driven by lot of processes that are global.
For a smaller organisation like us, we are completely empowered; decision-making is quick and we can initiate changes very fast. We are more agile and have an advantage over them.
But as their India portfolio starts going up, they will be at par.
When we launched our Eon brand in 2006, we implemented an innovative technology in our refrigerators that cooled differently. Our study showed, unlike a western consumer who would be pretty disciplined in the use of a refrigerator by keeping various food articles in different zones, the Indian consumer tends to stuff everything wherever there is space.
People put the whole vessel containing leftover food inside the refrigerator! Because of this, the cooling vents which are typically designed to provide cooling used to get blocked, and the cool air never reached the rest of the compartment or gave excessive cooling in one concentrated space.
So we designed our product around this. Normally, the 4-5 cooling vents are at the back or side of the refrigerator. We redesigned the cooling delivery mechanism by building vents into every shelf.
Similarly, we did that in washing machines by identifying the pain area of a consumer. Urban or rural, India has its fair share of infrastructure-related problems. For high-end washing machines, which are at the mercy of erratic power and water supplies, we build appliances that can sense if either power or water supply go off and go into the hibernation mode.
For every product, we try to find at least one hook that can leverage the Indian need. In the last few years, we got strongly differentiated in the market. In May, we launched MuziPlay, a refrigerator with radio to the women who are closeted in the kitchen for hours. But every innovation has its life and the challenge is to innovate over and over again.
Every quarter, we want one innovation. We should be able to create something new, because of the severity of competition in the industry. On the topline front, we want to double turnover every three years.
We are focusing on appliances especially for the rural segment. After our low-cost refrigerator ChotuKool, we are working on a low-cost washing machine solution for the rural market, and a low-cost water purifier. We have a strategy to enter the hinterland through an altogether different business model and build a channel of self-help groups.
There has been erosion on pricing power across categories. But Indian consumers are migrating toward higher-end products, which is also higher on profit for all brands. We all have been able to sustain our growth and profitability only because of that.
Otherwise, the cost structures are swinging; the commodity prices are so volatile. Steel, copper, aluminum, plastic, polymers, chemicals… are all governed by metal prices and oil prices, and both are highly volatile and on an upward trajectory right now.
The last two months have been very difficult for the industry as people are not able to afford buying durables with cost of financing going up. Rupee depreciation is also hurting the industry as appliances are high on import content.
We grew nearly twice the industry growth rate largely because of certain strategic initiatives. For example, in our portfolio strategy, we shifted gears to expand business in other allied categories in home appliances.
Till a few years back, we were known only as a refrigerator company. We embarked upon this (new strategy) aggressively in the last 8-10 years. We started with washing machines, added air-conditioners, and microwave owens. New products boosted our topline.
The second thing we did was to adopt a product platform, or rather a philosophy in product development, that positioned us uniquely. For instance, most players in appliances tend to emphasise on style and design, and are not differentiated. Each refrigerator across brands looks the same, and if you had to camouflage the brand name, you won’t be able to distinguish. In functionality too, everybody is pretty much the same.
So to differentiate was a huge challenge. First you need to go to consumers and find out what is it that they desire in appliances. Indian consumers are very different and we tried to address these innate Indian needs.
The multinationals are becoming Indian! Where a lot of them get constrained is, they are driven by lot of processes that are global.
For a smaller organisation like us, we are completely empowered; decision-making is quick and we can initiate changes very fast. We are more agile and have an advantage over them.
But as their India portfolio starts going up, they will be at par.
When we launched our Eon brand in 2006, we implemented an innovative technology in our refrigerators that cooled differently. Our study showed, unlike a western consumer who would be pretty disciplined in the use of a refrigerator by keeping various food articles in different zones, the Indian consumer tends to stuff everything wherever there is space.
People put the whole vessel containing leftover food inside the refrigerator! Because of this, the cooling vents which are typically designed to provide cooling used to get blocked, and the cool air never reached the rest of the compartment or gave excessive cooling in one concentrated space.
So we designed our product around this. Normally, the 4-5 cooling vents are at the back or side of the refrigerator. We redesigned the cooling delivery mechanism by building vents into every shelf.
Similarly, we did that in washing machines by identifying the pain area of a consumer. Urban or rural, India has its fair share of infrastructure-related problems. For high-end washing machines, which are at the mercy of erratic power and water supplies, we build appliances that can sense if either power or water supply go off and go into the hibernation mode.
For every product, we try to find at least one hook that can leverage the Indian need. In the last few years, we got strongly differentiated in the market. In May, we launched MuziPlay, a refrigerator with radio to the women who are closeted in the kitchen for hours. But every innovation has its life and the challenge is to innovate over and over again.
Every quarter, we want one innovation. We should be able to create something new, because of the severity of competition in the industry. On the topline front, we want to double turnover every three years.
We are focusing on appliances especially for the rural segment. After our low-cost refrigerator ChotuKool, we are working on a low-cost washing machine solution for the rural market, and a low-cost water purifier. We have a strategy to enter the hinterland through an altogether different business model and build a channel of self-help groups.
There has been erosion on pricing power across categories. But Indian consumers are migrating toward higher-end products, which is also higher on profit for all brands. We all have been able to sustain our growth and profitability only because of that.
Otherwise, the cost structures are swinging; the commodity prices are so volatile. Steel, copper, aluminum, plastic, polymers, chemicals… are all governed by metal prices and oil prices, and both are highly volatile and on an upward trajectory right now.
The last two months have been very difficult for the industry as people are not able to afford buying durables with cost of financing going up. Rupee depreciation is also hurting the industry as appliances are high on import content.
2011年12月5日星期一
Victory for U.S. Embassy as Beijing Chokes on ‘Heavy Fog’
For years, China’s meteorologists have been telling the country’s urban residents that what looks and smells suspiciously like that latter is, in fact, just the former. With no way to disprove the claim, most Chinese urbanites have appeared content to accept it as true and go about their business minus the facemasks and indoor air-filters they might otherwise bring to bear.
Lately, however, there seems to have been a fundamental shift in the willingness of Chinese city-dwellers to accept the government’s definition of fog at face value.
Case in point: A thick grey cloud currently enveloping northern China that has closed highways across multiple provinces and caused more than 300 flights into Beijing to be delayed or cancelled.
While state media have described the cloud as a “heavy fog,” millions of posts on popular Chinese microblogging service Sina Weibo and other Internet sites are treating it as something else. “How many thousands died because of London’s fog back in the day?” Weibo user Zheng Wuxie wrote on Monday. “Beijing is dangerous.”
“Friends in Beijing, are you OK?” wrote another Weibo user, CAPF Green, attaching a screenshot of a mobile app powered by the U.S. Embassy’s @BeijingAir Twitter feed showing dangerous pollution levels.
The U.S. Embassy in Beijing, which broadcasts readings from its own pollution monitoring equipment on an hourly basis through Twitter and an iPhone app, has been instrumental in piercing the veil around air quality in China’s capital — particularly in the month or so since celebrity real estate mogul Pan Shiyi cited its readings in calling for tougher air monitoring standards.
Authorities in Beijing and most other Chinese cities measure air pollution by counting only particles between 2.5 and 10 micrometers in diameter. The embassy counts particles smaller than 2.5 micrometers (PM2.5), which experts say make up the most of the city’s air pollution and cause more damage to the lungs.
The most recent online outpouring seems to have been set off on Sunday night, when the embassy published a PM2.5 air quality index reading above 500 – a level expats refer to as “Crazy Bad” – that contrasted sharply with the Beijing Municipal Bureau of Environmental Protection’s description of air pollution over the weekend as “light.”
While many Internet users have marveled at the discrepancy, others have been busy trading advice on the best types of facemasks to wear and what brands of air purifiers offered the best cost-benefit ratios.
“I searched for half the day and asked some experts,” Caijing magazine editor He Gang wrote in a Weibo post on the topic of facemasks that had been forwarded more than 4600 times by Monday evening. “Everyone recommends 3M masks. There’s all kinds – I hear the ones most suited to Beijing are No. 8264 and No. 8210, 3-5 yuan a piece. I’m going out to buy a few tomorrow.”
All this may be a boon to producers of purification paraphernalia, but it bodes poorly for the credibility of the government.
An article in the state-run Global Times tabloid on Monday quoted Yu Jianhua, director of the air pollution division of the Beijing environmental protection bureau, insisting that pollution in Beijing has not gotten worse since the 2008 Olympics. “If you compare the air quality on an annual basis, it is actually improving,” he said, according to the paper. Yet the government’s pointed refusal last week to release PM2.5 readings – data that’s officially reserved for researchers and won’t be made public on a national level until 2016, according to current plans – has lately made that claim a hard sell.
The same holds for the government’s claim that what has kept planes from landing at the Beijing airport and blocked the city’s residents from seeing more than a couple blocks in any direction over the past few days is primarily fog. It’s a claim that might very well be true, but the online reaction suggests few are buying it.
Lately, however, there seems to have been a fundamental shift in the willingness of Chinese city-dwellers to accept the government’s definition of fog at face value.
Case in point: A thick grey cloud currently enveloping northern China that has closed highways across multiple provinces and caused more than 300 flights into Beijing to be delayed or cancelled.
While state media have described the cloud as a “heavy fog,” millions of posts on popular Chinese microblogging service Sina Weibo and other Internet sites are treating it as something else. “How many thousands died because of London’s fog back in the day?” Weibo user Zheng Wuxie wrote on Monday. “Beijing is dangerous.”
“Friends in Beijing, are you OK?” wrote another Weibo user, CAPF Green, attaching a screenshot of a mobile app powered by the U.S. Embassy’s @BeijingAir Twitter feed showing dangerous pollution levels.
The U.S. Embassy in Beijing, which broadcasts readings from its own pollution monitoring equipment on an hourly basis through Twitter and an iPhone app, has been instrumental in piercing the veil around air quality in China’s capital — particularly in the month or so since celebrity real estate mogul Pan Shiyi cited its readings in calling for tougher air monitoring standards.
Authorities in Beijing and most other Chinese cities measure air pollution by counting only particles between 2.5 and 10 micrometers in diameter. The embassy counts particles smaller than 2.5 micrometers (PM2.5), which experts say make up the most of the city’s air pollution and cause more damage to the lungs.
The most recent online outpouring seems to have been set off on Sunday night, when the embassy published a PM2.5 air quality index reading above 500 – a level expats refer to as “Crazy Bad” – that contrasted sharply with the Beijing Municipal Bureau of Environmental Protection’s description of air pollution over the weekend as “light.”
While many Internet users have marveled at the discrepancy, others have been busy trading advice on the best types of facemasks to wear and what brands of air purifiers offered the best cost-benefit ratios.
“I searched for half the day and asked some experts,” Caijing magazine editor He Gang wrote in a Weibo post on the topic of facemasks that had been forwarded more than 4600 times by Monday evening. “Everyone recommends 3M masks. There’s all kinds – I hear the ones most suited to Beijing are No. 8264 and No. 8210, 3-5 yuan a piece. I’m going out to buy a few tomorrow.”
All this may be a boon to producers of purification paraphernalia, but it bodes poorly for the credibility of the government.
An article in the state-run Global Times tabloid on Monday quoted Yu Jianhua, director of the air pollution division of the Beijing environmental protection bureau, insisting that pollution in Beijing has not gotten worse since the 2008 Olympics. “If you compare the air quality on an annual basis, it is actually improving,” he said, according to the paper. Yet the government’s pointed refusal last week to release PM2.5 readings – data that’s officially reserved for researchers and won’t be made public on a national level until 2016, according to current plans – has lately made that claim a hard sell.
The same holds for the government’s claim that what has kept planes from landing at the Beijing airport and blocked the city’s residents from seeing more than a couple blocks in any direction over the past few days is primarily fog. It’s a claim that might very well be true, but the online reaction suggests few are buying it.
2011年9月25日星期日
Jika Udara Bersih Bakteri Mati
Dalam pameran yang di gelar di Atrium Sun Plaza , Minggu (25/9), berbagai produk LG di pamerkan di pameran tersebut. Seperti Air Purifier Lg yang di produksi oleh LG dengan teknologi yang terkenal keunggulannya.
Tito, Branch Manager LG, mengatakan, Air purifier sangat penting untuk bayi baru lahir dan ibu dengan daya tahan yang lemah, Orang yang menderita masalah pernafasan, orang yang dekat dengan peliharaan, dan orang tua dengan kekebalan tubuh yang lemah, "ujarnya.
Hal ini disebabkan, sistem pemfilteran berlapis 16 tingkat dari LG filter yakni, Filter pasir, Filter Asap, Filter Alergi, Filter Debu Halus, Filter Bau, dan Sterilizer
Dikatakannya, Air Purifier memiliki sistem filter yang dapat di cuci, sehingga bisa dicuci secara optimal, jadi tidak perlu harus mengganti seperti merek Air Purifier konvensional lainnya. Seperti filter Alergi yang tertanam pada air purifier LG ini, yang berfungsi untuk menyerap alergen dan menguraikan protein alergen menjadi substansi baru.
Selanjutnya, substansi itu sendiri akan berubah meskipun beberapa substansi mengalir keluar setelah pembersihan udara, dan ini dapat mengatasi alergi. Penyerapan alergen dan penghilangan berlangsung secara berulang di dalam filter untuk mengurangi alergen.
Sistem sterilizer berfungsi meningkatkan kualitas oksigen di udara yang diserap oleh kipas untuk menjadi steril. Satu juta super anion akan dikeluarkan untuk menghilangkan bakteri di sudut - sudut yang kecil di dalam rumah, dan juga udara yang melewati pembersih udara akan di bersihkan secara optimal hingga 99 persen.
"Gunakan air purifier untuk menciptakan udara yang lebih sehat. Udara lebih bersih dan bebas polusi, " pungkasnya.
Ia menyebutkan, semakin hari polusi udara semakin tak terelakkan. Rasanya sulit sekali mendapatkan udara yang bersih dan sehat. Apalagi di lingkungan kota besar seperti di Medan sekarang ini. Padahal udara adalah salah satu pengantar virus yang paling mudah masuk ke tubuh, " ungkapnya.
Ingin mendapatkan udara yang lebih sehat, dengan penggunaan air purifier (pemurni udara) ini yang merupakan Piranti elektronik dilengkapi dengan penyaring (filter) udara, penghilang bau, dan sensor yang dapat menangkap bakteri - bakteri berbahaya pada udara.
Air purifier sudah menggunakan teknologi nano, Nano Plasma Ion namanya. Teknologi ini memungkinkan air purifier menyemprotkan ion-ion, yang mampu menangkap berbagai kotoran dan virus.
Bagi mereka yang menderita alergi debu, tidak ada salahnya memilih air purifier yang memiliki fitur photocatalyst plasma. Fitur ini mampu dengan efektif menyerap debu, pasir halus, atau materi lain penyebab alergi.
Tito, Branch Manager LG, mengatakan, Air purifier sangat penting untuk bayi baru lahir dan ibu dengan daya tahan yang lemah, Orang yang menderita masalah pernafasan, orang yang dekat dengan peliharaan, dan orang tua dengan kekebalan tubuh yang lemah, "ujarnya.
Hal ini disebabkan, sistem pemfilteran berlapis 16 tingkat dari LG filter yakni, Filter pasir, Filter Asap, Filter Alergi, Filter Debu Halus, Filter Bau, dan Sterilizer
Dikatakannya, Air Purifier memiliki sistem filter yang dapat di cuci, sehingga bisa dicuci secara optimal, jadi tidak perlu harus mengganti seperti merek Air Purifier konvensional lainnya. Seperti filter Alergi yang tertanam pada air purifier LG ini, yang berfungsi untuk menyerap alergen dan menguraikan protein alergen menjadi substansi baru.
Selanjutnya, substansi itu sendiri akan berubah meskipun beberapa substansi mengalir keluar setelah pembersihan udara, dan ini dapat mengatasi alergi. Penyerapan alergen dan penghilangan berlangsung secara berulang di dalam filter untuk mengurangi alergen.
Sistem sterilizer berfungsi meningkatkan kualitas oksigen di udara yang diserap oleh kipas untuk menjadi steril. Satu juta super anion akan dikeluarkan untuk menghilangkan bakteri di sudut - sudut yang kecil di dalam rumah, dan juga udara yang melewati pembersih udara akan di bersihkan secara optimal hingga 99 persen.
"Gunakan air purifier untuk menciptakan udara yang lebih sehat. Udara lebih bersih dan bebas polusi, " pungkasnya.
Ia menyebutkan, semakin hari polusi udara semakin tak terelakkan. Rasanya sulit sekali mendapatkan udara yang bersih dan sehat. Apalagi di lingkungan kota besar seperti di Medan sekarang ini. Padahal udara adalah salah satu pengantar virus yang paling mudah masuk ke tubuh, " ungkapnya.
Ingin mendapatkan udara yang lebih sehat, dengan penggunaan air purifier (pemurni udara) ini yang merupakan Piranti elektronik dilengkapi dengan penyaring (filter) udara, penghilang bau, dan sensor yang dapat menangkap bakteri - bakteri berbahaya pada udara.
Air purifier sudah menggunakan teknologi nano, Nano Plasma Ion namanya. Teknologi ini memungkinkan air purifier menyemprotkan ion-ion, yang mampu menangkap berbagai kotoran dan virus.
Bagi mereka yang menderita alergi debu, tidak ada salahnya memilih air purifier yang memiliki fitur photocatalyst plasma. Fitur ini mampu dengan efektif menyerap debu, pasir halus, atau materi lain penyebab alergi.
2011年4月28日星期四
He added that if either parent suffered from Asthma
According to Dr. Bassam Mahboub, Vice President of the Emirates Allergy & Respiratory Society (EARS), and Associate Professor at Sharjah University, key triggers for Asthma and breathing allergies in the UAE are mould, pollen and dust mite allergens - coughs, colds, sneezing, watery eyes and nasal congestion are commonly caused by airborne allergens and sufferers are often unaware that these are symptoms of allergies.
He added that if either parent suffered from Asthma or breathing allergies, then children were more likely to be susceptible, and that from research conducted across the Gulf and Near East, 52% of children who suffered from Asthma missed school in the preceding year.
Mr. Mihir Patel, CEO of Amancorp, exclusive regional distributors for Airfree® Air Purifiers, a European brand globally renowned for its simple, effective and maintenance-free air purification technology, said: "As residents of the Gulf, we suffer a disproportionately higher rate of breathing allergies and asthma according to the Global Initiative for Asthma (GINA), a World Health Organisation initiative. Interestingly, UAE research suggests that age (the younger the person), sex (females more than males), ethnicity (Arabs more than other races) and education levels (the more educated) all play a part in increasing one's vulnerability to breathing allergies."
Mr. Patel averred that although the UAE Government has implemented multiple standards for Indoor Air Quality (IAQ) as part of the UAE National Strategy & Action Plan for Environmental Health, Health Authority of Abu Dhabi (HAAD) Guidelines, Environmental Authority of Abu Dhabi Strategy (EAD), Abu Dhabi Environment, Health & Safety Centre (EHSMS), Dubai Municipality Building Control standards, and the Dubai Green Building regulations, much can still be done to make for optimum conditions, especially given that most people spend more than 90% of their day indoors, particularly in hot, arid environments like in the UAE.
"Improved Indoor Air Quality can improve health, concentration, productivity and sleep, and research conducted by the International Centre for Indoor environment & Energy (ICIEE) showed up to 35% improvement in mental arithmetic, comprehension and problem solving ability in school children with an improvement in Indoor Air Quality." Mr. Patel revealed.
Mr. Patel said that in the present climate, and given the fact that we take in as much as 10,000 litres of air per day, the need to improve Indoor Air Quality is becoming increasingly apparent and important. Reduction in ambient fine particulate air pollution in the USA in the last 30 years has resulted in an increase in life expectancy by as much as 15%, and it is clear today that we need to invest in air purifiers to improve the general quality of our lives. He suggested that rather like bottled drinking water was deemed a luxury two decades ago, but has become a daily essential to life today, pure air is already a premium commodity in short-supply.
Consumers in the US lead the way in terms of air purifier purchases - the US market is worth an estimated $221m a year, in a $1.4bn air quality industry.
Health experts are increasingly advising that in hot & humid environments like the UAE, where there is an over-dependence on air-conditioning 24 hours a day for 365 days a year, and not much attention is paid to cleaning air ducts and filters - preserving Indoor Air Quality is the need of the hour.
He added that if either parent suffered from Asthma or breathing allergies, then children were more likely to be susceptible, and that from research conducted across the Gulf and Near East, 52% of children who suffered from Asthma missed school in the preceding year.
Mr. Mihir Patel, CEO of Amancorp, exclusive regional distributors for Airfree® Air Purifiers, a European brand globally renowned for its simple, effective and maintenance-free air purification technology, said: "As residents of the Gulf, we suffer a disproportionately higher rate of breathing allergies and asthma according to the Global Initiative for Asthma (GINA), a World Health Organisation initiative. Interestingly, UAE research suggests that age (the younger the person), sex (females more than males), ethnicity (Arabs more than other races) and education levels (the more educated) all play a part in increasing one's vulnerability to breathing allergies."
Mr. Patel averred that although the UAE Government has implemented multiple standards for Indoor Air Quality (IAQ) as part of the UAE National Strategy & Action Plan for Environmental Health, Health Authority of Abu Dhabi (HAAD) Guidelines, Environmental Authority of Abu Dhabi Strategy (EAD), Abu Dhabi Environment, Health & Safety Centre (EHSMS), Dubai Municipality Building Control standards, and the Dubai Green Building regulations, much can still be done to make for optimum conditions, especially given that most people spend more than 90% of their day indoors, particularly in hot, arid environments like in the UAE.
"Improved Indoor Air Quality can improve health, concentration, productivity and sleep, and research conducted by the International Centre for Indoor environment & Energy (ICIEE) showed up to 35% improvement in mental arithmetic, comprehension and problem solving ability in school children with an improvement in Indoor Air Quality." Mr. Patel revealed.
Mr. Patel said that in the present climate, and given the fact that we take in as much as 10,000 litres of air per day, the need to improve Indoor Air Quality is becoming increasingly apparent and important. Reduction in ambient fine particulate air pollution in the USA in the last 30 years has resulted in an increase in life expectancy by as much as 15%, and it is clear today that we need to invest in air purifiers to improve the general quality of our lives. He suggested that rather like bottled drinking water was deemed a luxury two decades ago, but has become a daily essential to life today, pure air is already a premium commodity in short-supply.
Consumers in the US lead the way in terms of air purifier purchases - the US market is worth an estimated $221m a year, in a $1.4bn air quality industry.
Health experts are increasingly advising that in hot & humid environments like the UAE, where there is an over-dependence on air-conditioning 24 hours a day for 365 days a year, and not much attention is paid to cleaning air ducts and filters - preserving Indoor Air Quality is the need of the hour.
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