2011年7月14日星期四

Hanmer MSL adds nine businesses this quarter

HANMER MSL, part of MSLGROUP, Publicis Groupe’s flagship speciality communications, Public Relations and events network and one of India’s leading communications agencies today announced securing Eureka Forbes, Channel [v], Star Movies, Star Gold, FOX International Channel–India, JW Marriott Chandigarh, The Himalaya Drug Company, Abt. Associates and Somany Ceramics for strategic communications assignments, reinforcing its reputation as one of India’s leading speciality communications brands.

Part of MSLGROUP India, the nation’s largest PR and Social Media network, HANMER MSL will provide strategic communications consultancy in the areas of brand building and corporate reputation, corporate responsibility and crisis and issues management, helping client’s position, promote and protect their brands in one of Asia’s most dynamic growth markets. HANMER MSL will also draw on expertise and capabilities within MSLGROUP to support these national and multi-national companies expansion within India through its extensive India network of nine large offices in eight key cities and an additional 29 network offices which focus on tier 1, tier 2 and tier 3 cities.

Commenting on the news, Jaideep Shergill, CEO, HANMER MSL, and member MSLGROUP India Management Board said, “HANMER MSL’s strong growth trajectory continues this year, and the value we add to our clients through holistic and insights driven communications is reflected in today’s announcement. We are thrilled to be working with renowned national and international brands and look forward to helping our clients creatively engage with consumers and stakeholders.”

HANMER MSL’s media and entertainment portfolio expands further with an additional three retainer clients including Channel [v], Star Movies, Star Gold and FOX International Channel–India. HANMER MSL’s ability to execute holistic campaigns has positioned the agency at the forefront of media and entertainment speciality communications. With experience in driving campaigns for key brands from the STAR portfolio for several years, the agency’s hat-trick of clients come on the back of a recent Gold Win at this year’s prestigious Big Bang Awards for the STAR Plus Re-launch campaign, which creatively captured the brand’s new vision identity, resonating positively with audiences. HANMER MSL will leverage its expertise to create maximum exposure for the brands amongst target audiences and key stakeholders.

Somany Ceramics, one of the leading players in the tiles and sanitary ware industry in India, has partnered with HANMER MSL to help enhance their brand perception and shape their profile to align with their growth objectives for the business. The agency will help drive positive awareness of Somany Ceramics’ strong country-wide operational excellence, R&D and technology leadership, positioning the brands as an industry leader in its market.

Eureka Forbes, part of the Shapoorji Pallonji group and provider of domestic and industrial Water Purification Systems, Vacuum Cleaners, Air Purifiers & Security Solutions in India has tasked HANMER MSL with enhancing their corporate reputation and further strengthening perceptions of their flagship water purification business which includes Aquaguard and AquaSure. The agency will also be responsible for engaging audiences on the group’s water management initiatives.

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