Lauded by Maria Shriver, Chelsea Handler, Sally Jessy Raphael and Trista & Ryan Sutter, among others, Just Green It! Simple Swaps to Save the Planet and Your Health reveals how consumers can now avoid falling prey to the dizzying and often misleading world of green shopping, or sometimes called green washing. "We debunk the 'green washing' that is so prevalent today and teach readers how to understand the difference between such confusing and often deceiving terms as 'natural,' 'organic,' 'chemical-free,' and 'non-toxic,' among others," explains co-author, Ron Beres. Consumers will learn to decipher fact from fiction as the Bereses empower readers through their direct writing style of a "Green It! or Skip It!" approach to live a healthier lifestyle and exercise their purchasing power. They clearly lay out in a visual format what is the better choice -- between brands, benefits, and costs in everything from household appliances and cleaning tools to food, cosmetics, and clothing for you, your kids, your home, and your budget.
While the Green Movement is concerned about the effects of our carbon footprint on the planet, the Bereses are equally concerned with how our footprint is endangering the health and well being of each individual. Did you know that product label claims like "natural" or "hypoallergenic" aren't regulated? Or that "wrinkle-free," "no-iron," or "easy care" often means a fabric was treated with a formaldehyde resin to keep it from wrinkling?
Everything in our lifestyle -- what we eat, touch, wear, and use to furnish and clean our homes -- is linked to our health and well-being. Unfortunately, we sometimes forget this and choose to ignore the many toxic materials that we come into contact with on a daily basis. With Just Green It!, there's a guidebook for today's consumer to decipher fact from fiction, live a healthier lifestyle, and exercise not just their voice, but their purchasing power as well.
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